For most of a century, Treasure Valley customers drove out in the fall to Williamson Orchards on Idaho 55 west of Nampa to buy apricots, peaches, apples and cherries. A trip to the Williamson family’s fruit stand offered customers a chance to buy fresh, local, flavorful fruit and perhaps to talk to a member of the Williamson family.
To supplement stand sales, the Willliamsons packed and sold fruit for grocers. Over time, though, grocers opted increasingly for fruit picked green that could travel long distances. As profits dwindled, the need to reinvest in the business loomed.
The family decided a change was needed. They had planted 28 acres of vineyards in 1998 for nearby Ste. Chapelle, Idaho’s oldest and largest winery. Five years ago, they decided to sell their packing house, phase out the tree-fruit business and concentrate on growing wine grapes. Last year, they closed the fruit stand.
Today, Williamson Orchards, one of the Treasure Valley’s most recognizable century farms, has mostly completed the transition across on the Sunnyslope near the Snake River. Control has passed from the third generation, Roger Williamson, 66 and John Williamson, 64, to their three children, Mike, 39, Bev, 36, and Patrick, who just turned 29.
They are becoming leaders in Idaho’s wine industry. On Tuesday, Feb. 14, as the Idaho Wine Commission begins its annual industry meeting in Boise, the Williamson name is recognized both for grapes and wine.
“We had very loyal customers for long time at our fruit stand, but three families can’t eat on what a fruit stand does,” said Roger’s son, Mike, the operations manager at Williamson Orchards and Vineyards. “We can have the wine tasting room open all year around.”